Tips on How to Hire a Great Digital Marketing Agency
After only 25 years since the time the Internet became accessible to the public,one finds it hard to imagine of a life without the it. The Internet has changed and continues to change the way people do business and connect with one another across the globe.
It is considered a norm today for a company to have a well running site that serves as a place where they can meet and engage constructively with their customers.
Content marketing is the new kid on the block when it comes to all things marketing and billions of dollars have been thrown at it in the conviction that more business will be generated from it.
Digital marketing is a technical field and most traditional marketers may not be conversant with the inner workings of of this new way of advertising.
Anyone who has tried hiring a marketing agency will tell you that they are faced with too much choice which makes decision making on the best option a real challenge.
The following are some tips that will help you as you plan on hiring your next digital marketing agency for your marketing function:
One characteristic you can expect to find in all legit marketing companies is a healthy level of openness and willingness to be interrogated,they will answer all your questions without hesitation and will not try to hide behind flimsy excuses such as company policy and such other crap.
Check to find if the prospective digital advertising company has ever been implicated in cases involving foul play in relating to aspects of digital marketing such as ad click fraud. You may want to know that about 20% of all the digital marketing sites on the Internet engage in some form of click trickery and may not be the kind of company you want to be associated with.
Did you know that there are companies out there who use bots to click on your video ads leading you to think that it is your target customers clicking on them? If you don’t recognize that you are under threat from fraudulent clicks,you could buy effective click fraud detection and prevention tools or you could also change the settings on your Google Adwords account so that you exclude IP addresses from locations you suspect could be giving you fraudulent clicks.
Don’t be misled by all the big beautiful talk the prospective company wants you to buy-insist on results and results only. If they haven’t achieved results for others,is it wise to imagine that they will perform miracles for you?
A keen consideration of these tips and other useful information you may get elsewhere may help you avoid losing money on useless fraudulent ad clicks such as those involved in the Wickfire Lawsuit mentioned earlier.